How AI is Revolutionizing Audience Measurement

Traditional outdoor advertising suffered from a major flaw: it was impossible to know who actually saw an ad, let alone how they reacted. With the integration of on‑device AI, that's no longer the case.

SmartAd's smart stands use a dual‑camera system (RGB + IR) combined with Jetson Nano processors to estimate age range, gender, emotions, and attention duration – all without recording or transmitting any video. The AI runs entirely on the edge, discarding raw frames after processing.

Demographic Detection Accuracy

Our models achieve remarkable accuracy thanks to continuous training on real‑world data:

• Age estimation within ±5 years – 92% accuracy
• Gender detection – 96% accuracy
• Emotion classification (happy / neutral / surprised / thoughtful) – 88% accuracy

This breakthrough allows advertisers to finally get the kind of granular performance metrics they enjoy online, but in the physical world. We can now track dwell time, facial expressions, and even gesture‑based interactions like “likes” to measure engagement. All of this happens in complete anonymity – we process vectors, not faces.

By shifting the intelligence to the edge, we eliminate latency, protect privacy, and dramatically reduce data transfer costs. The future of audience measurement is here, and it doesn't compromise personal data.