از شبکه
In an era where data privacy is paramount, SmartAd was built from the ground up with a simple principle: never collect personally identifiable information (PII) from our stands.
All AI inference happens locally on the edge device. The camera feed is processed in real time to extract anonymous attention vectors (e.g., “male, 25‑34, neutral expression, 3.4s attention”). These aggregated, anonymous data points are then sent to our DMP for segmentation – never raw images or audio.
Compliance by Design
Our architecture aligns with the strictest global privacy regulations, including GDPR and Iran's data protection guidelines. Because we never store or transmit biometric data, we eliminate whole categories of compliance risk. This approach also gives advertisers a powerful differentiator: they can run targeted outdoor campaigns with complete peace of mind.
The Business Case for Privacy
Beyond legal requirements, privacy‑first practices build consumer trust. A recent survey of 2,000 respondents in Tehran and Isfahan found that:
- 78% felt more comfortable with digital signs that clearly stated “no recording”
- 64% would be more likely to interact with a brand that respects their privacy
- Only 12% expressed concern about facial analysis when assured that images are never stored
This is not just an ethical choice – it's a competitive advantage. SmartAd’s privacy‑first model lets advertisers reach the right people without ever crossing the line into surveillance.
78%
Comfort with privacy label
64%
Increased brand trust
12%
Concern after assurance